Sticky Business: Book of Shadows is a charming and surprisingly engrossing expansion to Spellgarden Games’ cozy sticker shop simulator, Sticky Business. While the base game offered a relaxing experience centered around running a sticker business—designing, printing, and fulfilling orders—Book of Shadows introduces a mystical twist that adds a new layer of depth, creativity, and narrative intrigue.
Developer: SpellGarden Games
Publisher: Assemble Entertainment
Release Date: 26 May 2025
CPU: Intel Core i5 / AMD Equivalent
GPU: Geforce GTX 1060 / AMD Equivalent
RAM: 4 GB
HDD: 500 MB
Review code provided.

The expansion leans heavily into witchy aesthetics, spiritual themes, and occult-inspired storytelling. From the moment you install Book of Shadows, the tone subtly shifts. New customization options allow you to create stickers featuring crystals, herbs, moons, potions, sigils, tarot symbols, and adorable familiars. These aren’t just surface-level additions; they deeply resonate with the themes of self-expression, intention-setting, and a magical worldview. If the original game felt like crafting for fun, this expansion feels like crafting with purpose.

One of the most delightful new features is the introduction of mystical customer stories. Returning customers now share cryptic requests or emotionally rich letters, often framed around rituals, healing, or personal transformation. This creates a stronger emotional connection to the sticker-making process. Fulfilling an order for someone hoping to manifest courage, or grieving the loss of a loved one, adds narrative meaning to your creations. It’s rare for a cozy sim to subtly touch on grief, anxiety, or self-discovery without feeling heavy-handed—but Book of Shadows does so with grace and sensitivity.

From a gameplay standpoint, the expansion doesn’t dramatically alter the core loop. You’re still designing stickers using drag-and-drop elements, choosing colors and styles, printing batches, and shipping them out. However, the new magical assets are beautifully illustrated, and the interface remains intuitive. New packaging options—like wax seals and enchanted envelopes—elevate the visual charm and give your sticker business a more immersive identity.

Where the game truly excels is in how it blurs the line between crafting and storytelling. As you play, you begin to think not just about what looks good, but about what symbols might speak to a customer’s heart. The “Book of Shadows” itself acts as a collectible journal of spells, memories, and personal touches, giving players a reason to explore every design combination and learn about the deeper meaning behind each request.

However, players looking for high-stakes management mechanics or business strategy will find the game—and its expansion—lacking. There’s no financial pressure, inventory stress, or real failure conditions. This is a deliberate choice, as Sticky Business and Book of Shadows are meant to be therapeutic, creative sandboxes rather than commercial simulators. That said, the repetition may set in for players who prefer more dynamic gameplay loops.

Visually, Book of Shadows is enchanting. The hand-drawn assets are cozy, colorful, and full of personality. The lo-fi soundtrack blends soft witchy tones and ambient chimes, enhancing the meditative vibe. Together, these elements make each sticker a tiny ritual in digital form.
Final Thoughts
Sticky Business: Book of Shadows is a heartwarming, spiritually inclined expansion that adds meaningful context to an already endearing experience. For fans of cozy games, witchy aesthetics, and slow, creative play, it’s a magical treat worth sticking with.